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23andMe vs Invitae: which one should you pick?

Two healthy habits tools, side by side. We compare pricing, features, ratings, and target users so you don't have to read two separate reviews.

23andMe preview

23andMe

Healthy Habits

Paid

Discover your DNA story with ancestry and health insights

Invitae preview

Invitae

Medical Tools

Unknown

Genetic testing services: DNA testing for better health

23andMe

Invitae

Pricing
Paid
Pricing
Unknown
Category
Healthy Habits
Category
Medical Tools
Platform
Web
Platform
Web
Best for
Discover your DNA story with ancestry and health insights
Best for
Genetic testing services: DNA testing for better health

23andMe features

  • Ancestry Composition Across 4,500+ Locations
  • DNA Relative Finder and Family Tree
  • Trait and Wellness Insights
  • Ancestry Composition
  • Health Predisposition Reports
  • Carrier Status Screening
  • DNA Relative Finder

Invitae features

  • Broad Test Catalog Across Life Stages
  • No-Cost Genetic Counseling
  • Insurance Coverage and Nationwide Access
  • Broad Test Catalog
  • Insurance Coverage
  • Nationwide Service Centers

Use cases side by side

23andMe

  • Ancestry exploration
  • Family history and genealogy
  • Trait and wellness insights
  • Health risk awareness
  • Carrier screening for family planning
  • Connecting with DNA relatives

Invitae

  • Routine healthcare genetic testing
  • Family health planning
  • Clinical decision support
  • Genetic testing for personal health insights
  • Clinician-ordered genetic tests
  • Accessible testing for insured patients

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